Monday, July 24, 2017

MiLB launches Hispanic-focused initiative 'Es Divertido Ser Un Fan'

ST. PETERSBURG, Florida -- Minor League Baseball® (MiLB™) today launched Es Divertido Ser Un Fan, a new multicultural fan engagement platform aimed at specifically connecting with Hispanic/Latino baseball fans in 160 markets throughout the U.S. and Canada. The program will debut this August in select MiLB markets, including Las Vegas, Charlotte, North Carolina; Kane County, Illinois; and Visalia, California, with a national expansion planned for 2018.

The Es Divertido Ser Un Fan initiative expands MiLB's fan-centric marketing campaign It's Fun to be a Fan, unveiled in March. 

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