Wednesday, February 10, 2016

Positioning ad blocking to rescue publishers and save digital advertising

Digital advertising supports the free digital content and services economy. Publishers depend on ad dollars to provide their services. There is no discussion about that. There is also no discussion, about the ad-blockers impact on legitimate publishing businesses and the interactive advertising industry as a whole.

I’ll try to tackle this conundrum, focusing on the one part of the puzzle that’s often overlooked, the consumer. Perhaps in doing so, consumers will see the value of sharing personal information, ads will be more relevant and effective, publishers will be able to charge more for those ads, and they will need fewer ads to support the operation making a better experience for everybody in the ecosystem.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month