Friday, December 4, 2015

TV Ad Dollars Still Not Buying Into Diversity

Over the past year, tele­vi­sion has be­come much more di­verse, in what Nielsen calls a “trans­form­at­ive” sea­son for the in­dustry. It’s pro­gress, but it’s been slow.

Part of the prob­lem? Net­works make more money for shows that can prom­ise ad­vert­isers an af­flu­ent, mostly white audi­ence, said an ABC Fam­ily ex­ec­ut­ive at a pan­el dis­cus­sion on mil­len­ni­als, di­versity and the me­dia mod­er­ated by Next Amer­ica found­ing ed­it­or Ron Brown­stein and hos­ted by The At­lantic in Los Angeles.  

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