Saturday, October 3, 2015

Telemundo Enterprises to Develop One-of-a-Kind Spanish-Language News App

NBCUniversal Telemundo Enterprises' Digital & Emerging Business announced today a partnership with Telemundo News to develop the upcoming "Noticias Telemundo" app, a best-in-class Spanish-language mobile app featuring the latest in content personalization that will extend into the "wearable" market through its Apple Watch app.

The app will be available for download on November 8, 2015, marking the one year countdown to the 2016 presidential election. According to Nielsen, Hispanics are adopting smartphones at a higher rate than any other demographic group; nearly 72% of Latinos own smartphones, close to 10% higher than average in the U.S. In addition, according to a recent Google Consumer survey, Hispanics are 1.5 times more likely to buy mobile apps and digital media than non-Hispanics.

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