Wednesday, June 10, 2015

New Research Shows How to Connect With U.S. Digital Hispanics Online

Underserved and untapped. These were just two of the conclusions we came to last July when we wrote about the power and potential of U.S. digital Hispanic consumers. Almost a year later, the audience continues to garner significant attention—and rightly so. U.S. digital Hispanics are one of three rising groups of super consumers, according to a recent Nielsen report (African-Americans and Asian-Americans being the other two). 

Why "super" consumers? The U.S. Hispanic population is fast-growing (the Census Bureau projects an increase of 86% between 2015 and 2050) and has tremendous economic clout (estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010). These are the kinds of numbers that should have every marketer sitting up and taking notice.

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