Thursday, December 18, 2014

Latin3 is now the Latin American agency of record for Panasonic System Communications Company of North America

Latin3, the Latin Agency of the Digital Era, has become the Latin American agency of record for Panasonic System Communications Company of North America, a division of Panasonic Corporation of North America, the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. The agency will manage the company's digital marketing, media planning and media buying for its Toughbook ® rugged mobile computers and Toughpad ® rugged tablets for the Latin American region.

Due to Latin3’s knowledge on Latin America and its experience with multi-national brands, along with a recognized digital marketing expertise and a consolidated staff with extensive B2B know how, the agency is now in charge of developing and executing the integrated digital strategy for these Panasonic B2B products in Latin America.

Over the last 50 years, Panasonic has delighted consumers with its constant innovations for home and business. Today, Panasonic Toughbook® rugged laptops and Toughpad® durable tablets -engineered with enterprise-grade security to withstand drops, spills, dust and grime- will be supported by Latin3’s experience. The agency will deliver the marketing strategy for these products in Latin America, and will also create and execute everything related to event management, social media, website, and creative and content development.

Panasonic will also benefit from Social Lead GenerationTM, a new service developed by Latin3 that finds qualified leads in social conversations, and makes an approach to turn them into sales, and from Audience MotionTM, a new system also created by Latin3 that drives audiences through the funnel to generate leads.

“After a very intense and thorough RFP process, we are much honored to have been selected as Panasonic’s agency of record for Latin America for its leading Toughbook and Toughpad B2B brands.  We are confident about the potential growth opportunities within the region to position Panasonic Toughbook® rugged laptops and Toughpad® durable tablets as leaders in the category”, Matias Perel, Latin3’s CEO, explains.

“As Panasonic evolves its sales strategy for Toughbook and Toughpad in the region, we felt it was necessary to transform our overall marketing approach as well”, added Julianna Benedick, Marketing Director for Panasonic. “After an extensive search process, Latin3 emerged as the most capable agency to partner with as we reinvigorate the Toughbook and Toughpad brands in Latin America.”

Latin3, the Latin Agency of the Digital Era, partners with brands to empower their business goals by creating meaningful connections with their audiences. Latin3 works with insights to develop ideas that result in higher ROI for its clients. By combining creativity, design, media, technology and communications expertise, Latin3 delivers 360o strategies that include print, ATL, television, websites, social media and digital analytics for the US Hispanic and Latin American markets. Latin3 has offices in US, Argentina, Mexico, Panama, Uruguay, Chile, Brazil, Peru, Ecuador, Colombia and Venezuela.

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