Monday, October 6, 2014

Toyota Breaks First Work From Multicultural Marketing Team

The first campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football. Entitled "One Bold Choice Leads to Another," the multimedia push for the 2015 Toyota Camry will launch with two 30-second spots airing on NBC's "Sunday Night Football" telecast. 

The effort, which Toyota said is aimed at the "transcultural mainstream," will run through March 2015. Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month