Friday, October 3, 2014

Mi Móvil: Hispanic Consumers Embrace Mobile Technology

Hispanics are the fastest growing minority in the U.S. and have the greatest purchasing power of any U.S. ethnic group. For businesses aiming to succeed in today's economy, Hispanics represent unparalleled growth opportunities. Through the ongoing Consumer Intelligence Series, PwC performed research to better understand Hispanic consumer attitudes and behaviors in the rapidly changing media, technology, and healthcare landscape.

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