Monday, September 29, 2014

Report: Hispanics are more loyal to businesses that advertise in Spanish

The key to gaining Hispanic customers is Spanish language advertising, according to a report released Tuesday by the Arizona Hispanic Chamber of Commerce.

The report released by the Hispanic Chamber is an annual look at the state of Arizona’s Hispanic market. The DATOS report is a 280-page analysis of trends and statistics of Hispanic consumers in the U.S. and Arizona.

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