Friday, September 19, 2014

Leo Burnett, WPP lose Miller Lite ad account to TBWA

MillerCoors is looking to the West Coast for creative inspiration, tapping TBWA Worldwide's Los Angeles office as Miller Lite's agency of record. The Omnicom shop beat out Publicis Groupe's Leo Burnett and WPP's Royal Order, which both pitched the account from their Chicago offices during a review for the nation's fourth-largest beer brand that began last month, Crain's sister publication Ad Age reports.

Omnicom will also pick up Hispanic advertising for the brand via Dallas-based Dieste, which will take over from Interpublic Group of Cos.' Casanova Pendrill.

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