Friday, September 5, 2014

How Companies Are Able to Successfully Reach the Hispanic Market

As a media publisher serving the US Spanish-speaking community, I often hear from advertisers looking to better reach, or start reaching, the Hispanic market. Motivated by the American Latino purchasing power in excess of 1.3 trillion dollars, many attempt to do this by simply translating their English campaigns, but, as I've found, it nearly always requires more than that; it requires a true understanding of this community.

From my experience, I have observed certain keys that help companies succeed in marketing to the Grassroots Hispanic community. 

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