Monday, September 29, 2014

Brands refine Hispanic media mix

NEW YORK: Advertisers in the US are drawing on the specific strengths of channels like online and outdoor when planning their Spanish-language campaigns, according to a paper in the Journal of Advertising Research.

Amy Jo Coffey, an associate professor of telecommunication management at the University of Florida, discussed this theme in her article, "The Power of Cultural Factors in Spanish-Language Advertising".

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