Monday, September 29, 2014

Brands refine Hispanic media mix

NEW YORK: Advertisers in the US are drawing on the specific strengths of channels like online and outdoor when planning their Spanish-language campaigns, according to a paper in the Journal of Advertising Research.

Amy Jo Coffey, an associate professor of telecommunication management at the University of Florida, discussed this theme in her article, "The Power of Cultural Factors in Spanish-Language Advertising".

Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month