Monday, September 15, 2014

Alison Brod Public Relations Expands Multicultural Division

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- Since the launch of its Multicultural Division in 2011, Alison Brod Public Relations has provided clients such as L'Oreal Paris, Urban Decay, Guthy Renker, and Old Navy with culturally relevant communications programs.

With increased demand from existing and new clients for Hispanic programming, Alison Brod has brought Adriana Lopez on board as Director of Multicultural Relations. In her role, Lopez will continue to expand the agency's offerings to clients looking to create impactful programs that speak to the ever-growing Hispanic consumer.

"With 52 million Hispanics in the U.S., brands must connect culturally with this consumer," said Alison Brod, owner and founder of Alison Brod Public Relations.  "Given Adriana's extensive experience within the Hispanic marketing landscape, she is an asset to all of our clients looking to educate and engage with these coveted consumers."

Lopez is a senior Hispanic communications professional with a proven track record of creating and executing highly impactful multi-platform campaigns and strategies for major consumer brands and entertainment properties. Prior to joining ABPR, Lopez was part of MSL Group, where she focused on Proctor & Gamble business. She was also instrumental in expanding the Edelman Multicultural business among a variety of accounts including AXE, DOVE Hair, Suave and Unilever's scale program, Vivemejor. She also helped lead Hispanic outreach efforts for Kimberly Clark's baby care brands (Huggies, PullUps and Goodnites).

Adriana has also held positions on Univision's Corporate Communications team where she developed and spear-headed internal social media education for Univision's platforms and was the communications liaison between Univision's sister networks, Galavision and Telefutura.  Lopez started her career at Goodman Media where she worked on various campaigns including: Ballet Hispanico, Disney Fairies, Hess, Telemundo, mun2, Neiman Marcus, Latina magazine, Siempre Mujer, Trading Spaces and Scholastic Media.

Alison Brod Public Relations represents various luxury, beauty and lifestyle brands including Mercedes-Benz, Gap Inc. and Hain Celestial among others.

SOURCE Alison Brod Public Relations

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