Thursday, August 28, 2014

Latino Shoppers Mirror Habits of American Consumers

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment, according to "Hispanic Food Shoppers in the U.S.", a recent report by market research publisher Packaged Facts.

“It’s become evident that Hispanic consumers are spending a significantly higher portion of their food budgets on packaged foods such as processed vegetables, as well as on frozen and canned meals,” says Packaged Facts Research Director David Sprinkle.  “At the same time, Latino spending on fresh produce and meats has declined in an almost archetypal American fashion.”

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