Friday, November 9, 2012

TBBC and LATIN3 team up to steer Big Cola’s launch in the US Market.

Fort Lauderdale. September 10, 2012. Latin3, the Latin Agency of the Digital Era, leader in Latin America and the US Hispanic Market, has been selected by Big Cola USA (TBBC) to lead their digital media presence to penetrate the US Market and directly compete with the top brands in the category.
Big Cola, a flagship product of the Peruvian Company Ajegroup (AJE), currently has presence in 20 countries, 20,000 collaborators and 120 company owned distribution centers. Its infrastructure serves more than one million points of sales selling over 3.8 million liters of beverages including beer, soft drinks, energy drinks, sports drinks, water, juice drinks and tea. 
The Big Beverage Company (TBBC), AJE’s Big Cola USA master distributor, is geared-up to quickly expand in the USA and “having Latin3 as our strategic partner is a key decision to successfully accomplish our goal”, said Jean Terminiello, Big Cola USA Chief Customer and Commercial Officer.“We are honored to support Big Cola in such an important mission and we feel very confident of the role we can play to succeed in the US Market” said Matías Perel, Latin3 Founder and CEO. 
Big Cola will be available beginning in the top 10 US Hispanic markets. In addition to other key markets, TBBC recently launched with Eagle Brands Sales in Miami. Big Cola is now available throughout Miami including Sedano’s and Presidente, two of the largest Hispanic supermarket chains in the US as well as local convenience stores with 21oz bottles retailing as low as $.99. “Big Cola is a high quality product that we bring to consumers at a low retail price, and the response has been phenomenal”, said George Hoyo, Eagle Brands Sales, General Sales Manager. 
“Big Cola’s penetration in the US market represents a major growth opportunity for the brand, given that the product is uniquely positioned. We have a high-quality product, made of 30% Pure Sugar-Cane with a great price and our cutting edge viral marketing delivered through an on-pack QR code created by brings tremendous value to customers and the ability to deliver augmented reality applications”, said Jean Terminiello, and added: “Latin3 brings in the innovation, creativity, extensive knowledge of the market and media capabilities necessary to bring our Think Big messaging to life and communicate our point of difference to customers and consumers”. 

On October 8th, Big Cola debuts as “The Next Big Thing” to over 2100 retailers at the National Association of Convenience Stores (NACS) show in Las Vegas. Learn more at
About Latin3 
Latin3 is the Latin Agency of the Digital Era. It helps leading brands strategize and execute integrated campaigns with digital at the core. Latin3 specializes in the US-Hispanic market and Latin America, with offices in Miami, Buenos Aires, Madrid, Panama, Sao Paulo, Mexico City, Bogota, Lima, Quito, Caracas and Montevideo. For more information please visit

SOURCE: Larin3

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