Friday, November 2, 2012

GRAMMY Award winner Willy Chirino Inspires Hundreds of Hialeah Students as Part of the Latin GRAMMY® in the Schools Program Presented by Honey Bunches of Oats

On Friday November 2, 2012, Post Food’s Honey Bunches of Oats® will present the Hialeah Middle School with a $10,000 donation to purchase musical instruments as part of the Latin GRAMMY® in the Schools program. This educational program is an initiative in partnership with The Latin Recording Academy to provide students who have interests in pursuing careers in the music industry the opportunity to learn about the various career choices within the music business.
The event offers 400 students in South Florida a unique day of insights into the music industry with special guest and speaker, GRAMMY® Award winner Willy Chirino. 
Students will watch a special acoustic performance by Chirino while hearing first-hand the role music plays throughout his life and tips to remain optimistic in the journey. “When I found out that Willy Chirino would be the artist visiting our school, I was floored! As a music teacher with 10 years of experience, I have never had the opportunity to expose my students to the actual artist that we were studying. This experience will be something that both the students and I will remember four our whole lives,” said Christine Napoles, Director of Bands, Hialeah Middle School. 
In alignment with the brand’s positive spirit and commitment to Latinos in the U.S., Post Food’s Honey Bunches of Oats® will provide a memorable experience to the young people of Hialeah and host a breakfast for one hundred and twenty (120) students for their excellent student standing. 

“We are thrilled to be a sponsor of the Latin GRAMMY ® in the Schools program and be able to naturally align the positive spirit of our brand Honey Bunches of Oats with the inspirational power of music in the schools, said Mike Foley, Brand Manager US Hispanic & Export, Post Foods. “Bringing internationally known musician Willy Chirino and executives was extremely beneficial to motivate students to stay positive and encouraged as they pursue their passion for the arts and music,” he concluded.
There will be special members of the Latin Recording Academy and representatives from various local and national media outlets attending the event. A select number of media credentials are available. 
The event is part of an integrated campaign called ‘Positive Mix’ featuring Latin GRAMMY® nominee artist Prince Royce on the cover of millions of cereal boxes nation-wide. 10,000 consumers will instantly win music downloads and automatically have the chance to enter to win a grand prize flyway package that includes a trip to celebrate New Year's Eve in New York City and an opportunity to meet and greet Prince Royce.

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