Tuesday, October 23, 2012

Discovery en Español reports highest third quarter performance ever

(Miami, FL, October 11, 2012) – Discovery U.S. Hispanic, a division of the world’s number-one nonfiction media company, Discovery Communications, today announced quarterly viewership results for Discovery en Español. According to Nielsen, the network reached a historical eight-month steady and continuous ratings performance, growing +19% over third quarter 2011.[i]
“These outstanding viewership results further serve to highlight our understanding of the Hispanic audience and our ability to deliver quality content that best suits their needs and interests,” commented Ivan Bargueiras, General Manager, Discovery U.S. Hispanic. 

The ratings performance positioned the network as the leading Hispanic Pay TV channel in the 10pm and 11pm prime time hours among people 18-49. Top shows included Raro, real e insólito (Weird, True & Freaky), Desaparecidos (Disappeared), ¿Con quién $@!# me casé? (Who the “Bleep” Did I Marry?), Pecados mortales (Deadly Sins), Negociantes (Dealers), Crímenes de película (Real Crime/Reel Story) and Que gane el mejor (One Man Army)
Discovery en Español also captured the most viewers during prime time (7pm-11pm) on Sundays, with top programs such as Pena de muerte: Mi último día (Death Row: The Final 24 Hours), which captured 243,000 viewers; Discovery Presenta: Sirenas (Discovery Presents: Mermaids) with 198,000 viewers; and Barrios en guerra (Gangs), with 124,000 viewers. 

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.tudiscovery.com
SOURCE: Discovery en Español

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