Friday, September 7, 2012

Marketing drive for Mexican avocados

Sept 06, 2012 | by Carl Collen

Avocados from Mexico has announced that it is launching a multi-million dollar promotional drive to boost the consumption of fresh Mexican avocados in the US, backing up a record-breaking supply campaign.

The Mexican Hass Avocado Importers Association (MHAIA) is investing US$2.5m on general market and Hispanic TV and radio throughout the US in September and October, with general radio spots running in 12 major cities and Hispanic radio spots launched in eight cities.

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