Friday, August 10, 2012

How Fox Pioneered A Formula For Latino News

August 09, 2012 | by David Folkenflik

In a glass-walled conference room at Fox News in New York, reporter Bryan Llenas and two of his colleagues discuss the nature and success of their news site, Fox News Latino, largely aimed at English-speaking Hispanics.

Maybe a dozen feet away, two pundits can be seen heatedly arguing in a Fox News TV studio.

"Fox News Latino is different than Fox News," Llenas says with a smile. "You know what? That's the purpose — to add value."

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