Monday, August 13, 2012

English-language networks fail to pick up Hispanic viewers

August 11, 2012 | by Aiyana Baida

Networks hungry to rake in Hispanic viewers are struggling, despite the popularity of some Latinos on TV like Colombian actress Sofia Vergara of ABC’s “Modern Family.”

According to the New York Times, of the show’s 12.9 million viewers this season only about 798,000 were Hispanic. The numbers are low considering that Nielsen reports there are 48 million Hispanic viewers.

Other mainstream shows follow that trend:
  • CBS: “Two and a Half Men” had about 611,000 Hispanic viewers out of a total of about 14.6 million viewers. 
  • CBS: “NCIS” averaged 509,000 Hispanic viewers out of a total of about 19.1 million. 
  • ABC: “Grey’s Anatomy” had about 583,000 Hispanic viewer out of a total of about 10.9 million. 
  • Fox: “Glee” had about 518,000 Hispanic viewers out of 8.7 million. 
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