Thursday, July 26, 2012

Caballero to Acquire Stations in Texas and California

July 17, 2012 | by Rebecca Villaneda

Caballero Spanish Media (CSM) recently announced that it has entered into an agreement to acquire local broadcast stations across Texas and Central California.

"Both California and Texas have the largest concentration of Mexican-Americans in this country, who represent 36 percent of their respective total populations," Eduardo Caballero, CSM president and founder, told HispanicBusiness. "Also, it is very important to note that that segment of the population is very young, which is something we are not going to ignore."

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