Thursday, June 28, 2012
U.S. Hispanic Market Wins Six Lions at Cannes Festival
Four U.S. Hispanic agencies picked up six Lions at the Cannes Lions International Festival of Creativity last week, with a particularly strong showing in radio, a category U.S. Latin shops often excel in.
LatinWorks' long-running and much-awarded campaign for Cine Las Americas, which introduces Latin films to the U.S., won both a gold and a bronze Lion for the latest radio campaign from the Austin, Texas-based agency. The basic idea is always the same in the radio and TV spots for the film festival: LatinWorks unearths footage of real Latin American leaders saying imbecilic things, and the punch line is "if this is what our reality is like, imagine our films."
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