This walk was inspired by El Maestro del Vaso Medio Lleno (The Master of the Glass Half-Full), a character who teaches the many benefits of milk. One of these benefits is viewing life from a "glass half-full" perspective.
To help promote this message, the stars of the Disney Channel original series Shake it Up, Bella Thorne and Zendaya, will be attending and meeting walkathon participants, along with performing the "Positivity Dance" with other Radio Disney crew members.
In addition to the walk, this free family event will feature games, plenty of cold milk to go around, experiential booths, and more. These experiential booths are tied directly to enjoying the many benefits of milk and will be distributing a variety of coinciding giveaway items.
Participants will also receive a passport, which will be given out at the registration booth. This passport will allow them to enter for a chance to win prizes such as iPads, iPods, and Disneyland family pack tickets.
The walkathon will be held this Saturday, June 9, at Wilmington Waterfront Park in Long Beach. Check-in starts at 8:00am and the walk begins at 9:30am. To register, please go to: http://walkathonpositivo.com/ .
About Grupo Gallegos
Grupo Gallegos was founded in 2001 by California born John Gallegos, who was inspired to start the agency with the idea of integrated marketing strategies for a multicultural audience. Grupo Gallegos leads the Hispanic market with campaigns for Comcast, Target, California Milk Processor Board (GOT MILK?), Denny's, Valvoline, and Foster Farms, to name a few. The agency's success in revolutionizing how brands communicate with the growing Hispanic market is due, in part, to John Gallegos' mantra: "Look for courageous clients who are willing to challenge convention." Gallegos believes in connecting with Hispanic consumers in consistently new ways. The agency's mountain of awards and rapid expansion attest to the effectiveness of their campaigns.
About California Milk Processor Board
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com . The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
SOURCE: Grupo Gallegos