Tuesday, April 3, 2012

Will Ad Agencies Become Irrelevant In The Emerging Multicultural Society?

April 02, 2012 | by Avi Dan

As ad agency honchos descended on LA Last week for their annual convention, the executives would have benefited from a short ride to Hollywood Boulevard, home of the Kodak Theatre, for a moment of reflection. Just as disregarding the impact of digital technology led to making the Kodak brand irrelevant, general-market agencies are risking becoming irrelevant as well by ignoring the cultural and ethnic diversification of America.

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