Sunday, April 15, 2012

Dieste Named TXU Energy Hispanic Advertising Agency

DALLAS & NEW YORK, Apr 11, 2012 (BUSINESS WIRE) -- TXU Energy, the market-leading retail electricity provider in Texas, has selected Texas-based Dieste, Inc. as its Hispanic advertising agency. Effective immediately, Dieste will manage the brand strategy and creative duties for the Hispanic US market.

The agency won the account based on its unique marketing methods for developing communication platforms and its deep experience in the service segments.

"As a partner, we believe we can bring a lot of value to TXU Energy because of our in-depth knowledge and experience with Hispanic consumers," said Greg Knipp, Dieste’s CEO. According to Knipp, Dieste has extensive experience with companies in the service segment, such as AT&T and Nationwide. “We develop unique communications platforms that help service companies connect with the consumer in a more relevant way. And we have been very successful according to our current clients, so I’m sure it won’t be different with TXU Energy,” said Knipp.

“We are thrilled to work for a company that has such a great story to tell,” said Tony Dieste, chairman of Dieste. “With its increased focus on innovative products and customer service, we look forward to helping TXU bring great energy solutions to key consumer segments.”

About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit for more information about TXU Energy.

About Dieste, Inc.
Dieste, Inc. is an ideas-led company committed to developing the best commercial content for multicultural, urban and youth markets. As an innovator in its field and the most awarded agency in its class, Dieste, Inc. has been named Multicultural Agency of the Year more times than any other communications company in the US. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste, Inc. was established in 1995 and is part of Omnicom Group Inc., (NYSE-OMC). Dieste, Inc. is located in New York, NY., and Dallas, TX.

SOURCE: Dieste, Inc.

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