MCLEAN, VA AND MIAMI, FL, February 29, 2012 – AHAA and Círculo Creativo are calling on the best Hispanic creative to compete for the first edition of the U.S.H. Idea Awards, recognizing stellar achievement in work created by U.S. Hispanic agencies and directed at Hispanic audiences. The inaugural U.S.H. Idea Awards will be presented Friday, May 4 at the Intercontinental Hotel in Miami during AHAA's Annual Conference.
"In partnership with Círculo Creativo, we have created an award uniquely designed for the U.S. Hispanic industry - one that is organized, judged and awarded by top Hispanic advertising creatives," said Roberto Orci, chair of AHAA and CEO of Acento. "The U.S.H. Idea Award will become the standard to showcase the best work from our industry and elevate it to compete on an international level.”
Círculo Creativo created the concept and framework for the new award, established the criteria, led the judge selection, and designed the visual identity for the logo and trophy to be presented to winners.
"Great ideas take a lot of effort not only to develop and sustain, but also to deliver a memorable moment that can impress today's consumers,” said Gustavo Lauria, President of Círculo Creativo and CCO and Partner at The Vidal Partnership. “We wanted to create an award that captured U.S. Hispanic creative excellence and celebrates the rich diversity of our market, while recognizing the unique sensibility of our industry's work".
The 2012 U.S.H. Idea Awards will be judged by a committee of award-winning creative directors from AHAA and Círculo Creativo members and will honor outstanding work in the following categories:
o Graphic Media
o Production Technique
o Beyond Hispanic, which includes work published outside of the contiguous U.S., created by U.S Hispanic and/or Puerto Rico-based advertising agencies
To be eligible for the 2012 U.S.H. Idea Awards, entries must have been published or have aired, between September 1, 2010 and December 31st, 2011 within the U.S. Hispanic Market, by a U.S. Hispanic agency. Submissions can include any Spanish-language work aired or published in the continental United States (except in the Out of U.S. category) and any English-language work targeted specifically and uniquely to the Hispanic market
Entries are accepted beginning immediately and through April 6, with an optional extension of April 20, 2012 at 11:00 pm EST. For entry forms, rules and regulations for the USH Idea Awards, please visit http://www.ushideaawards.com.
For more information about AHAA, please visit http://www.ahaa.org and follow @ahaa on Twitter.
Headquartered in McLean, VA, AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Companies trying to reach and connect with Hispanic consumers and businesses turn to AHAA members for unmatched cultural expertise and knowledge. As the voice of the Hispanic marketing industry since its founding in 1996, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between brands and industry professionals.
About Círculo Creativo
Círculo Creativo is a non‐profit organization that represents creative directors, producers and ad planners of the Spanish‐language advertising industry on a national and international basis. The U.S. chapter, which was founded in 1999 in Miami, is devoted to raising the level of creative advertising in the Hispanic market and establishing archives of best‐in‐class Spanish‐language advertising; educating and cultivating new talent; and providing leadership and open communication for its members.