Friday, February 3, 2012

Mexican star forms US prodco

Mexican TV host Marco Antonio Regil has launched a production house on the US West Coast, partly to target the country’s growing Hispanic market.

Regil, best known for hosting top Mexican entertainment formats such as The Price is Right, Dancing With the Stars and Are You Smarter Than a 5th Grader?, and his business partner David Steinberg have teamed up with veteran US producer Ron Lyon to create RGL Entertainment.

The prodco will aim to create content for the English- and Spanish-language markets in the US and will manage Regil’s personal television hosting, live event appearance and business ventures. It will also design national advertising campaigns aimed at Hispanics.

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