Wednesday, January 25, 2012

Warm welcome for new Hispanic net: MundoFox

Jan 25, 2012 | Ed Waller

NATPE: Market analysts and delegates here have reacted positively to MundoFox, the new US Hispanic channel unveiled by Fox International Channels (FIC) and Colombia’s RCN TV yesterday.

“The Spanish-language market is among the fastest growing in the US,” said Brad Adgate, senior VP and director of research at Horizon Media. “It typically has a larger family size than other segments of the population and its median age is about 10 years younger than ‘whites’”.

“Ad dollars continue to migrate to content providers targeting Latinos so while becoming increasingly crowded it’s a sound business decision to launch a new network.”

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