Thursday, January 12, 2012

Univision Communications will be the presenting media partner and sponsor of Hispanicize 2012

MIAMI, FL – JANUARY 12, 2012 – Univision Communications, the leading media company serving Hispanic America, is announcing that it will be the lead presenting media partner of Hispanicize 2012, the annual Latino trends event scheduled for Miami, April 11-13, at the JW Marriott Marquis Miami.

“Univision’s prominent role at Hispanicize 2012 will be a boon to the talented speakers, cultural influencers, filmmakers and sponsors involved in this unprecedented event focused on Latino trends and trendsetters in social media, entertainment, marketing and media,” said Manny Ruiz, the event’s organizer and creative director.

“As part of our ongoing commitment to Hispanic America, we are thrilled to partner with Hispanicize for the 2012 event and have the opportunity to further extend the reach of this growing community – across the board,” said Monica Talan, senior vice president of Corporate Communications and Public Relations, Univision Communications.

Leading up to the event, Univision will leverage its TV, radio and interactive platforms to highlight Hispanicize 2012’s efforts. During the event, Univision’s beloved and leading personalities will participate as celebrity interviewers of key Latino innovators that will speak at Hispanicize 2012.

Univision Communications is committed to entertaining, informing and empowering Hispanics through its interactive, TV and radio platforms. As part of its comprehensive engagement strategy and creating interactive experiences, Univision engages with audiences on Univision.com, its Foros, as well as other social platforms such as Facebook, Foursquare, Tumblr, Twitter and YouTube. Fans can connect with Univision on Twitter via @Univision, on Facebook.com/Univision and Foursquare.com/Univision.

Hispanicize 2012 is expected to host several hundred Hispanic journalists and Latino bloggers as the three-day event will include press conferences, celebrity interview opportunities, newsworthy programs and even professional development workshops tailored specifically to traditional Latino media and bloggers.

Now in its third year, Hispanicize 2012 (#HISPZ12) is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, and a suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About Hispanicize 2012
Now in its third year, Hispanicize 2012 is the iconic annual event for Latino trendsetters and newsmakers in social media, marketing, entertainment and innovation. Hispanicize 2012 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The conference is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos. Hispanicize 2012, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the gorgeous JW Marriott Marquis Hotel Miami, April 11-13, 2012.

About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit www.hpra-usa.org.

SOURCE: Univision Communications Inc.

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