Wednesday, January 25, 2012

Kohl's to sponsor Spanish-language TV series

Jan 24, 2012 | by Rick Romell

Plunging further into the growing Hispanic market, Kohl's Corp. will be the exclusive retail sponsor for a Spanish-language television series in the vein of "American Idol."

The new series, "¡Q'Viva! The Chosen," will debut Saturday on Univision. It features actress Jennifer Lopez and salsa king Marc Anthony traveling Latin America and the United States in search of talented singers, musicians, dancers and other entertainers.

And as they journey through 21 countries, the famously estranged couple will wear clothes from their signature collections at Kohl's.

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