Friday, January 20, 2012

Entravision Communications Corporation launches "El Vacilon del Mandril" on La Tricolor Radio Network

SANTA MONICA, Calif., Jan. 19, 2012 -- /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC) today announced the launch of "El Vacilon del Mandril" on Entravision's La Tricolor format radio stations in nine markets, including Denver, Colorado, Sacramento, California and Las Vegas, Nevada.

The show, which began airing on Entravision's radio stations on January 18th, can be heard Monday through Friday at various times throughout the morning. Featuring veteran Hispanic radio personality and lifelong jokester Ricardo Sanchez, better known as "El Mandril" (the Baboon), "El Vacilon del Mandril" provides listeners with an entertaining array of wisecracks, hit music and prank phone calls. The family-friendly program includes guest segments from Tatiano, the effeminate problem solver, and La Toluca, Mandril's co-host. The program is sure to entertain La Tricolor listeners, no matter their age or geographic location.

"As a leader in Spanish-language radio, we constantly seek to enhance our programming lineup with fresh talent and shows to attract new audiences to our market-leading stations and provide advertisers with compelling opportunities to reach the growing Hispanic population," said Jeffery Liberman, President of Entravision's Radio Division. "The addition of 'El Mandril' to our slate of the most popular and entertaining Spanish-language radio personalities, such as Erazno Y Chokolata and Jenni Rivera, continues to set Entravision and its station formats, like La Tricolor, apart from the rest."

The show currently airs on Entravision's La Tricolor format stations in KPVW-FM Aspen, Colorado; KXPK-FM Denver; KMXX-FM El Centro, California/ Yuma, Arizona; KQRT-FM Las Vegas; KAIQ-FM Lubbock, Texas; KRNV-FM Reno, Nevada; KRCX-FM Sacramento; KLOK-FM Salinas, California; and KMIX-FM Stockton, California.

La Tricolor is a highly successful Regional Mexican music format that caters to men between 18 and 34 years old. Within the demographic, four of Entravision's stations are the number one rated station and an additional four stations rank in the top five in the same demographic, regardless of language. The music is a high energy mix of banda, corrido, nortena, ranchera and emerging Regional Mexican genres. La Tricolor's musical roster includes Banda el Recodo, Jenni Rivera, Gerardo Ortiz, Intocable, Vicente Fernandez and Joan Sebastian, among others.

About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

SOURCE: Entravision Communications Corporation

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