Tuesday, January 31, 2012

Chevy vehicles star in Univision telenovela: 'El Talisman' bows tonight with mucho product integration

Jan 30, 2012 | by Marc Graser

Brands have long flocked to Univision's telenovelas, eager to get their products in front of Spanish-speaking audiences. But the channel's taking product placement to a whole new level with its latest soap, "El Talisman," giving Chevrolet's vehicles a co-starring role.

With the General Motors-brand as the lead sponsor of the sudser that bows tonight, Chevy's trucks drive the plot forward through prominent integrations.

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