Thursday, December 15, 2011

TargetSpot partners with Spanish Broadcasting System, Inc.

NEW YORK, Dec 15, 2011 (BUSINESS WIRE) -- TargetSpot, the largest digital audio advertising network, today announced that it will deliver in-stream audio ads for Spanish Broadcasting System, Inc. As a result, TargetSpot expands its rapidly growing network into the Hispanic arena, with 1.3 million unique monthly listeners across Spanish Broadcasting System's 21 Hispanic-oriented stations. Spanish Broadcasting System's stations reach 42% of the total U.S. Hispanic population, with presence in key Hispanic markets such as New York, Miami, LA, San Francisco and Chicago.

"We are pleased to partner with TargetSpot to connect advertisers with our high-quality content and expansive audience reach," added Eric Garcia, Vice President Sales, Spanish Broadcasting System, Inc. "Internet Radio listening, across all genres and formats, is a critically important way to reach the Hispanic audience."

Hispanics are the fastest growing segment of the U.S. population and this audience represents 1.3 trillion dollars of purchasing power.(1)Studies show that Hispanics are truly engaged with radio, with an average of 33 days per year spent listening to radio, which equates to nearly 15.5 hours per week.(2)The value of targeted digital audio advertising for marketers looking to reach this demographic is great as the Hispanic audience is 53 percent more likely to purchase items advertised on Hispanic radio compared to English radio.(3)

"We are very pleased to enable our advertisers to reach such an important audience," said Eyal Goldwerger, CEO of TargetSpot. "This new partnership creates the ability to target highly-engaged Hispanic Internet Radio listeners anytime, anywhere, down to the zip code level."

TargetSpot's internet advertising network now includes more than 80 radio groups and pureplay online music providers, with thousands of music, talk/news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day, and personal listening preferences.

About TargetSpot
TargetSpot is the largest digital audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot's team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot has 80 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! Music, and Slacker. TargetSpot is based in New York City. For more information, please visit www.targetspot.com .

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com .

1. eMarketer, Hispanics Online: Demographics and Media Usage 2010

2. RAB Radio Marketing Guide, based on RADAR 1078 March 2011 Monday-Sunday 24-Hour Time Spent Listening Estimate for Hispanic

3. Univision Media Habits Study 2010

SOURCE: TargetSpot

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