Monday, December 19, 2011

Engagement doubled with mixed Spanish/English video ads, Tremor Video reports

Dec 19, 2011 | by Daisy Whitney

Engagement with interactive online video ads can spike if targeted in a highly tailored fashion to the right consumer.

That’s what video ad network Tremor Video learned during a recent campaign for an adult beverage targeting Hispanics. In an innovative use of creative and ad formats, Tremor Video relied on English language creative, but then added interactivity in the Spanish language in the form of a “call to engagement” that yielded an average engagement of 105 seconds with the interactive portion of a 15-second pre-roll, said Jason Krebs, chief media officer for Tremor Video.

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