Sunday, December 18, 2011

Advertisers seek inroads into growing Latino consumer base

Dec 18, 2011 | by Julio Morales

In recent years more and more companies and advertisers have been launching initiatives and products specifically aimed at attracting more Latino consumers. With reason too, considering that the purchasing power of U.S. Hispanics is expected to grow 48 percent to $1.6 trillion between 2011 and 2016, significantly higher than the growth rate of the general U.S. population’s buying power over that same period, which is projected to be 27.5 percent, according to a study by ISISWorld.

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