Tuesday, November 8, 2011

Ram Truck launches Yahoo Hispanic campaign

Nov 07, 2011 | by Karl Greenberg

Chrysler's Ram Truck division is continuing its pitch to Hispanic consumers with a partnership with Yahoo en Español, called La Banda Ram, a Ram-brand dedicated Mexican regional music channel. Accessed from Yahoo en Español’s omg! site, it integrates Ram into programming, music news and lifestyle content.

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