Wednesday, November 9, 2011

Old Navy tests NFC ads in Miami

Nov 08, 2011 | by Sarah Clark

American clothing chain Old Navy has begun an NFC and QR code enabled out of home advertising campaign in Miami.

The ads are located at bus shelters equipped with displays managed by outdoor media owner Fuel Outdoor. NFC specialist Blue Bite's mTag platform is being used to deliver the NFC and QR code technology behind the ads.

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