Monday, November 7, 2011

Here's how Totino's reaches America's 50 Million Hispanics

Nov 07, 2011 | by Karlee Weinmann

Marketing agency Bromley started helping brands target Hispanic consumers nearly 30 years ago.

Today, the company is forging ahead with a new identity (Bromley Originate Change) and a new mission to match the drastically different cultural landscape of consumers in the U.S. The market is more diverse than ever — Bromley's specialty, the Hispanic population, reached the 50 million-mark earlier this year, up a whopping 43% since 2000 — and the marketing world's old tricks aren't quite keeping up pace.

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