Wednesday, November 30, 2011

5 Omnicom shops win Blue Cross Blue Shield of Florida

Nov 29, 2011 | by Noreen O'Leary

A group of five Omnicom agencies prevailed in the review for the Blue Cross and Blue Shield of Florida business currently handled by Draftfcb, Chicago. The IPG agency was a finalist in a search that began in March.

The Omnicom holding company agencies that have been selected are BBDO in Atlanta for brand advertising; TPG, digital and direct; Zimmerman, retail advertising, media planning, and buying; Alma, Hispanic advertising; and Footsteps, African-American advertising.

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