Saturday, October 8, 2011

Whataburger: TV Part Of Major New Campaign

Oct 07, 2011 | by Karlene Lukovitz

San Antonio-headquartered burger chain Whataburger is looking to build on its impressive growth trends by launching its first all-new marketing campaign in nine years*.

The fast-casual chain's campaign -- to span television, radio, outdoor and online advertising, public relations and social media -- will include separate, parallel Spanish-language efforts.

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