Sunday, October 2, 2011

Ram trucks unveil new Hispanic-focused ad series at State Fair of Texas

01 Oct, 2011 | by Adam Gell

It was the first press event on automotive media day at the State Fair of Texas. The weather for the Fort Worth - Dallas area was so hot, it set another record for heat. Fred Diaz, President of Ram Trucks stepped out with music blaring and display screens spinning various spots. It was the introduction of a new Hispanic-focused ad campaign. Chrysler Group LLC is calling it the most comprehensive Hispanic-focused effort to date.

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