Monday, October 17, 2011

MEC Bravo celebrates fifth year anniversary

17 October, 2011 - NEW YORK — Five years ago this month, MEC, a leading global media agency (www.mecglobal.com), launched MEC Bravo, a specialized unit dedicated to multi-cultural media planning and buying in the U.S. According to Advertising Age’s latest survey in July 2011, MEC Bravo is the fourth largest Hispanic media agency in the U.S.

In October 2006, MEC launched MEC Bravo out of a partnership with The Bravo Group - a pioneer agency of Hispanic marketing.

MEC Bravo combines a unique offering which includes access to consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), retail consultancy, sponsorship consultancy and activation and branded content and entertainment marketing services.

Upon its inception, Gonzalo Del Fa, formerly Managing Director of MEC Argentina, relocated to New York to lead MEC Bravo, reporting to Michael Jones, MEC’s Chief Executive Officer, Latin America.

In 2008 MEC Bravo launched a breakthrough research report entitled Nuevo Americans. This landmark study was the first of its kind to explore not what Hispanic consumers do but why they do it. The insights garnered from this research have been instrumental in developing bespoke communication plans for MEC Bravo’s clients.

“This is an amazing achievement for our agency. We always knew there was a market out there craving for a more thoughtful, intelligent and sophisticated media offer tailored to the Hispanic community. We were confident that we could develop and build a successful U.S. Hispanic operation, but I don't think we ever imagined that MEC Bravo would be the fourth largest U.S. Hispanic media agency in such a short space of time.”

With 34 employees, MEC Bravo has offices across the U.S. in Miami, New York City, San Francisco and Chicago. Clients include AT&T, Chevron Texaco, Novartis, Macy’s, Energizer, Schick and KFC.

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com.

SOURCE: MEC

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