Friday, October 14, 2011

Laurence Klinger, Chief Creative Officer of Lapiz, named Creative Director of the Year

CHICAGO, Oct. 13, 2011 /PRNewswire via COMTEX/ -- Laurence Klinger, chief creative officer of Lapiz, a Hispanic advertising agency operating within the Leo Burnett Group, was named's Creative Director of the Year last night at the annual AHAA advertising conference in Miami, Florida.

"It is a true honor to be voted best by your peers," Klinger said. "This award really belongs to all the people of Lapiz - it wouldn't be possible without their immense talent and dedication."

In 1988, Klinger founded the Hispanic division of Leo Burnett, now known as Lapiz, with only one account, Procter & Gamble, and two people. Prior to Lapiz, he served as a creative director for Leo Burnett Sao Paulo. In 1986, he was transferred to Chicago and worked as a creative director on major accounts such as United Airlines, Heinz, P&G, Kraft, Kellogg's and Sony before starting Lapiz. Klinger has won numerous awards at prestigious industry shows including seven lions at Cannes, Clios and Effies. With nearly two decades of creative direction under Klinger, Lapiz was recently named the number one Hispanic advertising agency in the U.S. by Adictivo Magazine.

Previously produced by advertising trade publication Advertising Age, the's creative advertising awards at the annual AHAA conference were sponsored this year by creative community, Circulo Creativo. Creative Director of the Year is a peer-appointed award designated by the readers of

"It says a lot to be voted the best by peers of the advertising, media and PR industries nationwide," said Dolores Kunda, president and chief executive officer of Lapiz. "Laurence's creative direction and experience has positioned Lapiz as a leader in Hispanic advertising."

About Lapiz
Lapiz is considered one of the fastest-growing multicultural marketing communication agencies in the U.S. The agency taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer. Over the past year, Lapiz added Koleston hair color and Sara Lee to a client roster that includes Procter & Gamble, Allstate, Mazola, Nintendo, GM, and Bush's Beans. In December, Lapiz was ranked the top creative Hispanic agency in the U.S. by online advertising magazine Adictivo.

About Leo Burnett Company, Inc.
Leo Burnett Worldwide is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.

SOURCE Leo Burnett Worldwide

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