Tuesday, October 4, 2011

Latino Boom 3.0: How Latinos can save advertising

Oct 03, 2011 | by Roberto Ramos

This week marks the beginning of New York's Advertising Week. The five-day gathering is put together by an industry keen on showing the world that it's (slightly) more than the cigars, cocktails and witty scripts of Mad Men. Speakers and attendees will attempt, between dizzying networking breaks, to solve the perennial challenge of brands getting customers to like them and buy them.

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