Monday, October 17, 2011

Increased spending on Hispanic ads boosts marketers' revenue, AHAA survey says

Oct 14, 2011 | by Laurel Wentz

Marketers who spend heavily on Hispanic media are seeing their revenue grow faster than those that don't, according to a new analysis by the Association of Hispanic Advertising Agencies. For advertisers who allocated 14.2%--the percentage of adults who are Hispanic in the U.S.—or more of their ad budgets to Hispanic marketing, that Hispanic allocation explains about half of the variance in their revenue growth over the last five years, the study found (www.ahaa.org). 

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