Tuesday, October 11, 2011

Casanova keeps Hispanic account for Lottery

Oct 10, 2011 | by Kari Hamanaka

Costa Mesa-based advertising agency Casanova Pendrill has successfully defended its position as agency of record for the California State Lottery’s Hispanic advertising account.

The win came after a seven-month review of the contract.

Casanova, which is part of New York-based Interpublic Group of Companies Inc., has handled the account for the last 20 years. It has successfully defended the account at every five-year interval the contract has gone up for review. The periodic reviews are mandated by state law.

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