Friday, October 7, 2011

Apple Innovations Include Start of Big-Budget Super Bowl Ads

Oct 06, 2011 | by Stuart Elliott and Tanzina Vega

STEVEN P. JOBS would be an influential figure in advertising even if Apple’s sole contribution had been the “1984” commercial that introduced the Macintosh, which pioneered the idea of big-concept, big-budget spots created especially for the Super Bowl. But his achievements were more far-reaching than that, according to executives who paid tribute to him on Thursday during the fourth day of Advertising Week 2011 in New York. 

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