Monday, August 29, 2011

Blue Bunny names Pólvora Hispanic AOR

August 29, 2011 | 

Wells Enterprises, Inc. has selected Pólvora Advertising to assist in expanding its signature brand, Blue Bunny Ice Cream, to the US Hispanic market.

Cristina Bozas, chief creative director at Pólvora credits the team‚s insights of the Latina shopper and a keen understanding of how to introduce American brands to a Latino audience, without distorting the essence of the brand. “Brands don‚t have to be Latino to be relevant to the Hispanic market. They just have to approach them intelligently and with respect,” she said.

Wells, who will celebrate its centennial anniversary in 2013, is committed to expanding its marketing to the US Hispanic consumer.

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