Monday, July 25, 2011

Pepco Launches New Latino Advertising Campaign Using Stop Motion Animation to Deliver its Conservation Message

WASHINGTON, July 19, 2011 /PRNewswire/ -- MAYA Advertising and Communications (MAYA) is bringing a little bit of Hollywood to Pepco's new energy conservation television campaign with an innovative animation approach this summer.

For the past 18 years, MAYA has produced a wide range of award-winning television spots for Pepco using stills, animation and live action. This year, to cut across the commercial clutter, MAYA's new TV spot uses stop motion to deliver a very important message aimed at Latinos in the Washington metropolitan area. According to Pepco's advertising manager, Tom Welle, "The new 30 second TV spots are so compelling; they bring our message home forcefully. Any viewer who sees this spot will know the need to save energy and money."

Stop motion is an animation technique designed to make real objectives appear to move on their own. Stop motion has been used in films like Star Wars, Raiders of the Lost Ark, Robocop and many other blockbusters.

Pepco's new TV spots were written and created by MAYA's Creative Director, Alfonso Covarrubias, Creative Director. The spots were directed by Damon Stea of Mind Fruit in Los Angeles. The commercials will air on Univision, Telemundo and Comcast in the Mid-Atlantic region.

MAYA is a national multicultural agency with offices in Los Angeles and Washington DC. The agency's core focus is in health, environment and social marketing. Maya's clients include HUD,, Sunshine Canyon Landfill, the Dept. of Ed, Western Conservation Federation and other leading organizations.

Pepco is Washington DC and Maryland's electric company. Pepco delivers electricity to more than 700,000 homes and businesses each year.

For more on MAYA and this new Pepco production, visit For interview or other media requests, please call Yvonne Acinapura, MAYA, at 202/337-0566 X 116 or

SOURCE MAYA Advertising and Communications

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