Tuesday, July 19, 2011

Kentucky's Spanish-only radio stations offer 'that little taste of home'

When Salvador Flores, an afternoon deejay dubbed “Tremendo,” signs on the air at La Explosiva, WCND 940-AM radio in Shelbyville, si usted no habla a español, no entender una palabra (“if you don't speak Spanish, you won't understand a word”).

That's because the 6-month-old station's broadcasts are all-Spanish — the music, the newscasts and advertisements, listener calls and posts to its website, at www.laexplosivaradio.com.

Kentucky's second Spanish-only radio station, WCND is helping satisfy the demand of a Hispanic population that has doubled in the state over the last decade to hear broadcasts in its native tongue.

The first station was 7-year-old, Louisville-based La Poderosa, WTUV, 105.7 FM and 620 AM (formerly La Caliente Radio), and the two stations split the Hispanic market — Shelbyville and the Lexington area for WCND, and Louisville and Southern Indiana for WTUV.

The birth of La Explosiva also reflects the growth in Spanish-language radio in the United States — more than 700 stations as of 2008, according to the latest figures from rating and research firm Arbitron.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month